Page map
Home, service, proof, about, location, and contact pages are selected only when each page has a clear job.
Access tier 02 · Business Site
A site customers can use.
Your services, service area, finished work, answers, and contact path arranged around the way customers choose a business.
Not sure which tier fits?
You do not need to choose one.
Tell me what customers or staff need to be able to do. I will recommend the smallest build that covers it.
Tell me what needs to work01 · Included
The pages, proof, and path to act.
Use this tier when people have trouble finding the business, understanding the services, or knowing what to do next. The proposal names every page and feature.
Custom design
Responsive layouts, typography, colors, and components made for the business instead of a stock theme.
Public copy
Clear service language built from what you sell, how the process works, who it fits, and what customers ask.
Proof
Finished work, before-and-after photos, reviews, credentials, guarantees, or other evidence the business can support.
Customer action
A direct route to call, request an estimate, book, buy, visit, or send the details needed for a useful response.
Search basics
Page titles, descriptions, headings, crawlable links, and service and location language matched to the page.
02 · Full details
Full Business Site breakdown.
Open the list if you want to check what is standard, what is added when needed, and what becomes application work.
At a glance3 on every site · 5 when needed · 1 Custom Application Open full list
Showing 9 capabilities.
Every Business Site
3 included
Included in every Business Site.
SEO, a clear lead path, and launch checks are part of this tier.
SEO foundation
The page map and content are built around the services, locations, and questions customers search for.
- Titles, descriptions, headings, and internal links
- Sitemap, crawl rules, and relevant structured data
Lead capture
The site gives customers a direct next step and makes the destination of every request clear.
- Call, email, or form path
- Estimate, quote, or consultation details when scoped
Mobile, security, and accessibility
The launch check covers phone and desktop layouts, HTTPS, keyboard use, labels, headings, image text alternatives, and working forms.
- Responsive and secure delivery
- Practical accessibility checks
When Scoped
5 options
Added only when the site needs them.
Each item is named and priced in the proposal before I build it.
CRM handoff
A form can create or update a lead in the CRM you already use instead of leaving another message in an inbox.
- Field mapping and lead source
- Owner notification and agreed follow-up route
Booking and calendars
The site can link to an existing scheduler or connect a named booking flow to the correct calendar.
- Appointment or consultation booking
- Google or Microsoft calendar connection
Payments and products
Payment links, deposits, or a focused checkout can be included. Catalogs, inventory, shipping, and order management increase scope.
- Deposits or simple checkout
- Product and service sales path
Analytics and search reporting
Tracking accounts and events are named before launch so traffic and customer actions can be measured.
- Analytics and conversion events
- Search Console or equivalent search reporting
Content updates
The proposal states who updates the site and exactly which content can be edited after launch.
- Managed changes or an editing system
- Services, team, proof, products, or posts as named
Custom Application
Separate tier
Private business data moves to an application.
The public site can connect to it, but it is not hidden inside the website price.
Private accounts and business records
Customer logins, team roles, a built-in CRM, private records, portals, and operational dashboards move into the application tier.
- Role-based access
- Shared records and workflow status
03 · Boundaries
What belongs in the site proposal.
A Business Site is a public customer experience. Private records, staff permissions, and operational dashboards move the project into the Custom Application tier.
Commonly included
- A custom page map and responsive design
- Service, proof, location, and contact content
- Navigation and one primary customer path
- Contact, estimate, booking, or purchase links named in scope
- Provided photos, logos, reviews, and business information
- Launch checks for phone and desktop
Priced separately when needed
- Professional photography, video, illustration, or a new logo
- Large catalogs, stores, memberships, or payment workflows
- Customer or staff accounts and private records
- Complex booking, quoting, or third-party integrations
- Ongoing advertising, social posting, or content production
- Third-party subscriptions, licenses, and transaction fees
04 · Build
The site is scoped before it is designed.
Business review
Show me the current site, offers, photos, reviews, service area, and the questions customers ask.
Written proposal
You get the page list, features, source material needed, price, and boundaries before approving the build.
Working site
The real pages are built with your content. You review the site in a browser, not in a slide deck.
Launch and handoff
Links, forms, responsive layouts, and public metadata are checked before the site goes live.
05 · Price
The price follows the page map.
Projects start at $495A focused site with a small page map and straightforward customer path can begin here.
What raises the priceMore pages, more original writing, photo preparation, forms, booking or sales setup, and outside integrations.
Before work startsThe proposal states the pages, included features, price, and what would require a separate change.
Ownership and handoffYour domain, public content, and site files remain portable. The launch handoff records what changed and what was checked.
Outside costsDomains, paid platforms, transaction fees, stock media, and other third-party costs remain separate unless the proposal says otherwise.